Frequently asked questions

How does RevSense automatically create ad-units, orders, line items and various tags?

RevSense uses APIs or programmatic hooks to configure ad server and various SSPs.

How does RevSense optimize revenue?

RevSense downloads performance data from various exchanges and publisher’s demand partners into a central data warehouse on a continual basis. It then uses Machine Learning (ML) to detect data patterns for a variety of factors like OS, day of the week, geo region, device type etc. against demand partners’ performances.

Once this intelligence is generated, it creates an optimization strategy for routing of ad request which involves setting up a combination of multiple daisy chains and price priority line items. The strategy also involves setting up correct priorities for SSPs (e.g. send the request to OpenX first and then default to Pubmatic), optimized user frequency caps and setting up the most optimal CPM floors for each of the SSPs. All this happens while taking into account historical discrepancy observed with various demand partners.

Does RevSense use its own ad server?

No! We allow publishers to provide their ad server access info and use their ad server.

What ad servers can RevSense work with?

Current version only includes support for DFP. However we are working on integration with AppNexus, OpenX and AdTech based ad servers.

Can we use our SSP accounts with RevSense?

Of course! We are primarily a yield optimization service provider and not a network. We want to bring efficiency into your current ad-ops workflow. We will use your accounts when we can.

However, you can opt-in to use our SSP accounts when you do not have seats with those particular SSP exchanges. We work on 80-20 rev-share basis in such cases. We will also go through site approval process in those cases.

How do you optimize if a demand partner does not have API access for reporting?

In those cases, you can have your partner schedule a report emailed to your email alias or provide a reporting template they can fill out and email to your email alias. We will take care of the rest, programmatically of course!

Do we need to create multiple ad units for various geos and OS types?

In most cases, no. We want to minimize your effort. You need not, for example, create multiple ad placements for your mobile traffic and multiple geos. The system will detect the presence of these variables and will create separate optimization paths.

For example, if it detects mobile traffic coming from Western Europe, it will create a new line item with those targeting criteria and later optimize by figuring out the correct priorities and floor CPMs etc.

What kind of reports can I get?

Currently you will get reports on your revenue, which can be broken down by ad unit, OS, geo, demand partner, time period etc. Another crucial report we provide is discrepancy report where you can get a sense of losses incurred daily due to discrepancy by sending traffic to a demand partner.

We will be continuously adding new reports and are working on integrating with an analytics tool. If you need a particular kind of report, just let us know and we will do everything to make it available ASAP.

What other value added services do you provide?

We can provide report on your traffic quality using third party tools.

Can RevSense optimize our mobile, in-app and video inventory?

Yes to all.